Premier destination for swimwear, comfort wear, loungewear and leisurewear.
Category:
Clothing
Est.
2013
Items released:
Swimwear, comfort wear, loungewear and leisurewear
eCommerce:
Shopify
Founders:
Ranya, Nathalie, Elie and Jasmine Nasri
Photographed by David Shore
What role did your wife play in building the business?
Delal was by Paul’s side from the beginning, bringing an unwavering passion and fearlessness to their work. She wasn’t just his wife but his full partner, embodying teamwork and resilience — a legacy they would eventually pass on to their children.
How were your children involved in the family business?
Growing up in an environment filled with fabrics and patterns, the Nasri children gained hands-on experience from a young age. Under their parents’ mentorship, they developed work ethic, leadership skills, and “savoir-faire.”
Nathalie joined first, followed by her siblings Elie, Ranya, and Jasmine, marking the second generation to lead the company.
